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Placed in a larger case or bag, our MacBook Pro Sleeves provides proven protection in a feature rich design. MacBook Pro Sleeve - Behind the Design The latest in a series of interviews about the story behind the design of products. For this interview, we are again speaking to MacCase President and Chief Creative Officer Michael Santoro about the company's new 13' Pro and 13' MacBook Air and 15' Touch Bar Sleeve.

This is the first redesign of the nylon version of the Sleeve since the MacCase first launched their iconic Powerbook sleeve back in the early 2000s. A Lightweight, Protective MacBook Sleeve JKD: Not counting the development of the, this is the first time you've redesigned a nylon Sleeve since since the PowerBook days. What were the goals for the new design? MS: The main goals were to address the direction the market is going and to let the form we're trying to protect dictate the design. Gone are the days of bulky, heavy, somewhat cumbersome Apple portables. Everything is sleeker and much lighter in weight. Less mass to protect allows us to create a Sleeve that is much less bulky, much sleeker. We were able to reduce the weight as well.

Customers care about protection, but they don't want a bank vault in their backpack. This new Sleeve strikes a great balance between excellent protection and ultra light weight. JKD: Was there a reason the old design has such a long product lifecycle? I love our original sleeve. It was around so long because it worked so well. The history of MacCase can be told through the story of that sleeve.

Every iPhone case that has a cutout in the rear panel so you can see the Apple logo owes a big thank you to our original sleeve design. Around the time MacCase invented the Apple specific case market there was one school of sleeve design: neoprene and zippers. These are the last 2 things you want around your Apple portable. This is why our original PowerBook Sleeve and the new Mac Sleeve has neither. Neoprene traps heat, which is why they make wetsuits out of it. But what is good for surfers and divers is bad for computer processors. As for the closure, dragging your Apple laptop over zipper teeth a few times a day will eventually scratch the temperamental finish.

The product you purchased to protect your computer is actually causing the very damage it's supposed to prevent! These types covers are cheap to make and that's why the market is flooded with them.

Cheaper is not better. Better is better. At MacCase, we designed our Sleeve to be superior. So much so in fact, they're used by the U.S. Secret Service.

Each element of our case was carefully thought out and adds to it's protective nature. Our Old Sleeve Design JKD: There was a lot of design content in that old design. Our design looked and worked like no other.

I'm shocked that we were not knocked off at some point. I guess our design was too expensive or just too difficult to make compared to the neoprene stuff that was out at the time. We had the window, the vent, the velcro, the expensive nylon, embroidery and the layers of padding along with the perimeter bumper pipping that made them so well at protecting everyone's Apple laptops. I do think the race to the bottom (in price and design) that we have seen with covers and cases over the last decade started with the industry's reaction to our sleeve design.

JKD: What do you mean? MS: We went one way, the way of quality, protection, intelligent design, respect and innovation and the industry went another.

They went the way of cheap, a product that damaged your laptop, trapped heat, oh and did I mention, cheap? Our non neoprene, non zippered solution was better and still is. Sometimes the market buys what's jammed down their throats, not what's better. Those neoprene slip cases were super cheap and easy to make, that's why they were everywhere. They weren't better for the customer or better at protecting their hardware. They were better for all the Chinese companies who were turning them out by the tens of thousands trying to find them a home.

For the new design, we choose a material that was just as waterproof as neoprene but doesn't trap heat like neoprene does. Then we layer it with foams and a liner to create a impact absorbing sandwich which keeps your MacBook safe no matter what the size. 13' MacBook Air Sleeve: In With the New JKD: So the new design also works with the new 13' MacBook Air. The case seems like a departure from your original design.

Why the dramatic change? MS: When you are trying to carrying around a machine like the 13' MacBook Air, you need to be even more aware and buy a quality case. The MacBook Air is lighter and more vulnerable. You need something of quality if you plan on moving it through the world on a regular basis.

Our new design offers this sort of quality protection. Functionally and visually it's a perfect match for the new 13' MacBook Air.

The market has changed so much. What was important 10 or even 5 years ago is not anymore. Apple users used to happily pay for quality design and most still will.

After all they are buying the most expensive phones, tablets and laptops out there. Most of the them understand that protecting these things is an investment due to the high resale value. Some Apple users don't make that connection. The purchase a very special, non-commodified laptop and then their brain shifts to finding the most commodified way to 'protect' it: a $5 slip case on amazon or eBay. Younger buyer have been trained to buy on discount not on value. When it came time to do a new 13' Sleeve, we had to ask a lot of hard questions. Many of them I didn't particular like the answers to.

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JKD: Such as? MS: Who is the customer for this case? Why might this person purchase a MacCase MacBook Air Sleeve vs a super cheap neoprene slip case on amazon? How can we offer the best value to all our nylon customers through these new 13' or 15' Sleeves?

JKD: What were your conclusions? MS: That we needed to put just as much thought and consideration into the person that buys our Messenger as we do to the person who will be buying the new Sleeve. JKD: Why is that? MS: Because we are selling a lot more Messenger Bags than we are MacBook Sleeves. And we include the case as part of the package. This changes your priorities very quickly when you expand the user window to include a whole different category or users.

It would have hurt us to design a 13' cover that was say, 'over designed' for the needs of the user of our 13' Messenger. I wanted a MacBook Air 13' Sleeve that was going to dovetail perfectly with our Messenger. MacBook Pro Sleeve: New Goals JKD: How did you accomplish this? MS: The first thing we addressed was the orientation. As I mentioned, I loved our old case. It was the most protective solution from every aspect, for what is was.

Part of that superior protection was the vertical orientation, putting the opening along the short axis so the weakest part of the design, the opening, was as small as possible. If you are designing a standalone cover, this is the best solution. When we didn't have a fully padded interior as part of our Messenger Bag, it was the best solution. We changed the orientation from vertical to horizontal.

We removed all the details to make it as light and efficient as possible. It's very easy to get your Apple laptop out of the case if you want to leave the sleeve in the bag and just take out the laptop. JKD: It sounds like you were looking for a balance? I wanted a 15' Sleeve design that felt more organic. I wanted it to look like it was supposed to come with the Messenger. Our older slip covers looked like they belonged with our bags. Then we had a period where there was a bit of a mismatch.

With this new Sleeve for the 13 or 15, the match is back. They are very complementary. JKD: How does the new MacBook Pro Sleeve work as a strand alone case? MS: I think it better reflects where the market is at. Lighter and thinner is what is happening to the hardware.

This case is also lighter and thinner than the one it replaces. We've done things with new foams that keep the laptop protected and the new pipping is a lot more protective than the older design.

If you're looking for a lightweight Sleeve with minimal bulk to put inside a briefcase, backpack or larger bag, this one will do the job. Our MacBook Pro Sleeve stands as a symbol of the entire MacCase line. Based on a clear set of design principals, they provide superior protection than any of their zippered, neoprene rivals.

Our Sleeve for MacBook Pro is the best available for the money.